Transformation is teamwork
More than the sum of its parts: With its strong brands Scania, MAN, Navistar and Volkswagen Truck & Bus, the TRATON GROUP is one of the world's leading manufacturers of commercial vehicles. The 2023 Annual Report uses authentic storytelling to emphasise the company's claim to be a pioneer in driving sustainable change in the transport industry.
Digital first: We tell the stories of the annual report in multimedia form on a microsite.
It is not the strength of the individual that makes a flock of birds so powerful. It is the co-operation that leads to achieving a common goal. This also applies to the transformation of the transport sector. The flock conveys movement, networking and cooperation for a common goal.
Credible stories with protagonists from different areas of the company demonstrate how employees and partners intensify their collaboration to jointly advance the company's success.
The key events of the past financial year in video - turning the executive summary into a brand experience.
The annual report is aimed at analysts and investors as well as financial media and journalists. It is also intended to appeal to interested members of the public and employees.
Texts, graphics, videos - the stories enable a further spin on social media. This increases reach and traffic. In order to accommodate the media usage behaviour of investors and financial journalists, the annual report is still also available as a German and English PDF.
Questions about the project?
