Strong voice
Free of drama and sensationalism: The language, content, design and typography of the WEISSER RING focus on clarity and authenticity. This attitude is reflected in the corporate design and in all the media we have created for the association and foundation. These include the annual report, the chronicle "Ehrenhelfer" on the occasion of the 40th anniversary, the member magazine "Forum Opferhilfe", an inheritance brochure and the technically highly complex website.
Stories that are difficult to process, about victims who prefer to remain anonymous: With fine illustrations, we demonstrate sensitivity and transport emotions.
The website is aimed first and foremost at people who are in need and looking for help. And to ensure that help is available anytime and anywhere, mobile first was the guiding principle during development.
It includes a user-friendly modular system for independent administration of the more than 400 web presences of the WEISSER RING regional and branch offices, as well as an intranet for about 4,000 volunteer members.