WEISSER RING
Social media rebrush
For Weisser Ring, we analyzed the social media channels and showed paths to increase the visibility of the association that offers help for victims. Besides classic performance indicators such as engagement, number of followers or fans, we also analyzed the existing design of the channels.
The construction of a consistent channel structure is key for a good performance – both concerning the content and the graphical conception.
The mixture is the essence: A balanced proportion of information, service posts, and current topics increases the attention of the fans and gains new ones.
While YouTube is used as a platform for longer-running contents, the Instagram channel is filled with more diverting formats. The coherent and distinctly structured design provides clarity and leads quickly to the desired information.
Questions about the project?
Rohwa Jung
