- Reporting
- 2023
Rethinking medicine
What will healthcare look like in the future? This question is answered in the digital annual report of Asklepios-Kliniken, one of the largest private hospital operators in Germany. The Group is driving forward the digitalization of treatment and care with numerous projects and innovative structures. But no matter how far the technology develops, patients will always be the focus.
The title of the annual report puts it in a nutshell, as "VisioNears" is a combination of the noun "Visionary" and the English word "Near".
The innovative treatment methods are explained in detail and brought to life in four stories. The protagonists describe the diverse tasks of the Group from different and personal perspectives. As a result, the report provides a lively and comprehensive look into the near future of medical care and treatment.
The thematic highlight is the outlook on AI-based research, which is made possible by advancing digitalization. It opens up completely new opportunities for healing and will further improve healthcare for people.
The design reflects the multifaceted nature and intensity of the stories. Bright, unseen colors and creative interactive elements turn each story into its own world of experience.
The color gradients become the connecting element of the stories and symbolize the transformation of the company.
Rethinking medicine means seamless, cross-sector care for patients through to highly digitalized, AI-supported research.
At the start of their user journey, readers can decide whether they want to read the annual report first or start with the CR report, which is published at the same time. Both reports are offered for selection directly on the header film.
The CR report is implemented in full HTML and can be downloaded as a PDF, just like the annual report.
Questions about the project?
