Life Forward
The 2023 Annual Report will be published for the first time in Boehringer Ingelheim's new corporate design and will thus unfold its full impact as an important building block and expression of the new brand identity.
An innovative cancer therapy, a holistic approach to improving liver function, a revolutionary method to combat vision loss - just three of many authentic stories from the company. Told in an exciting, entertaining and informative way thanks to gamification elements, moving images and interactive graphics. This makes life sciences an emotional experience.
As a physical supplement to the annual report and as a handout for journalists at the annual report press conference, 3st designed an "interactive paper" which, when linked to a smartphone, enabled interaction with content from the annual report.
The layout supports the goal of being more visible as one of the largest research-based pharmaceutical companies in the world.
Questions about the project?
