Power of fascination
STIHL inspires people all over the world. This is not only due to the quality of the products - the brand itself has a highly emotional core. With authentic stories and convincing design, the 2023 Annual Report tells of this core and thus conveys what the power of fascination means for STIHL.
The stories impressively tell where the fascination of employees, specialist dealers, customers and, last but not least, fans of the brand comes from. They tell how cordless tools conquer their place in the forest, how the passion for tools is passed on from father to son and the meticulousness behind Stihl's promise of quality.
Online report and print form a visual unit and in this way support the brand's appeal.
Fascination can also be experienced in the digital implementation: authentic photography meets dynamic elements that constantly surprise and skillfully pick up on design elements from the respective stories. This gives each story a unique character that underlines the multifaceted nature of the brand.
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