It's now or never, ladies!
Be courageous. Realize dreams. Shaping the future. Female empowerment is the focus of the "CoCo - Founding Women" program, sponsored by Social Business Women and KfW Stiftung. Our fresh, positive branding translates the character of CoCo authentically into visuals and helps turn women into entrepreneurs.
The name CoCo goes back to an inspiring role model: Coco Chanel. The designer revolutionized women's fashion and achieved worldwide renown with her fashion house. CoCo also refers to terms such as Collaboration, Cooperation, Cocreation ... They all stand for the community spirit of the program, in which women empower each other.
The "Marbla" font is used. The highlight: the font can be changed using a slider and thus adapts to every channel and every medium. Motifs such as dynamism, transformation and new beginnings are thus easily visible. At the same time, the flexible design represents the diversity of the female start-up scene.
CoCo is socially active for the diverse target group and provides behind-the-scenes insights on Instagram, for example, to raise awareness and visibility for the founders.
The strong word mark, bold colors, concise claims and emotional images make the CoCo brand unmistakable - as unmistakable as all the women whose founding ideas are now becoming reality.
Questions about the project?
