Lots of space for ideas
Technical expertise and a wealth of ideas - both have characterized the Vorwerk Group since it was founded 140 years ago. With the new "Ideenraum" report, we are shining the spotlight on these two areas of expertise, further developing last year's concept both visually and in terms of content. The result: a multimedia brand experience.
The idea behind it: If you want to stand out in the industry, you have to offer your employees an inspiring environment in which they can develop their visions and thoughts - a space for ideas.
The six stories therefore not only provide insights into products and processes, but above all introduce the people who drive the company forward with their passion.
Each story can be selected via an animated 3D teaser. The design makes full use of the CD's entire range and impresses with its vibrant colors and attention to detail.
A trademark of this year's annual report: its playful character. This is reflected in texts, videos, AI-generated images, illustrations and interactive gamification modules.
The report also brings brilliance to the analog world: the high-quality print version conveys the power and depth of the idea space with an embossed holo foil.
Questions about the project?
