Between tradition and change

With 175 years of experience, the HEIDELBERG Group is one of the global market leaders in offset printing. But the printing market is changing rapidly. HEIDELBERG is seizing the opportunities, tapping into new markets in packaging printing and developing digital and hybrid solutions for highly automated and AI-controlled production processes. Plenty of material for good change stories. They can all be found in the annual report.

Printing presses are inconspicuous giants at first glance. How perfectly they are adapted to their tasks can only be understood by taking a closer look. This makes the task of explaining their complexity and presenting everything aesthetically all the greater. This is achieved in the story section of the report with crystal-clear colors, reportage-style photos and large infographics. Heidelberg set up its own workflow with 3st for the management report and consolidated financial statements sections. Data handling is automated using the Workiva software and an InDesign interface.

Lovers of printed products will notice: recycled paper and thread stitching ensure perfect impact behavior - not only in board interviews.

Monochrome color areas are contrasted by a layout with lots of white space. The photos show the employees through an observing camera and turn readers into viewers.