Going Global
The GESCO Industrial Group has one goal: to become the global market leader. Numerous subsidiaries are already internationally successful as hidden champions thanks to their innovative strength, while others are just following this path. The annual report captures how the Group is approaching this. The title: NEXT LEVEL Going Global.
The large typography and the targeted use of color areas and gradients provide the right dramaturgy. The thread stitching and the embossed elements on the cover have a sophisticated look and feel.
The theme of internationalization is a recurring motif throughout the entire AR – not only in the content of the stories, but also visually. For example, the globe appears as a background projection in the images of the Management Board interview and as an illustration on the cover as well as on the back of the report.
Fascination for technology: Key figures and icons form a second reading level and playfully pick up on technical content. The recurring arrow element provides orientation in the diverse mix of topics.
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