Holistic thinking
Since 2020, the BMW Group has integrated its annual and sustainability reports into one online report. Together with us, the Munich-based company further expanded the concept in the 2021 reporting year. Based on the new corporate design, the result is a report with color gradients in rich tones, emotional imagery and exciting stories. The content revolves around the keywords “electric”, “digital” and “circular”.
Users click and swipe their way through the online report in dark or light mode. Included: the BMW i Vision Circular – a compact, all-electric car study with a focus on sustainability and luxury. Sales Director Pieter Nota and Design Director Adrian van Hooydonk also talk about it in a double interview.
Figures with a cockpit feel: The most important key figures can be found in a visualized, interactive multi-year comparison that the user experiences in the cockpit design of an all-electric BMW - including the original sound.
The interactive world map is dedicated to the topic of sustainability. Clickable flyouts highlight the international commitment of the BMW Group and its employees.
Overall, the online report is a compact journey through audio formats, videos and journalistic texts. Eye-catchers are the dynamic cuts that open like curtains when scrolling and draw the user's attention to the individual stories. A clickable extra is the report in interactive PDF format. This not only shows the integrated overall concept, but all chapters can also be reached in a flash via navigation.
Questions about the project?
