PUMA Online Reporting
FOREVER.FASTER.
The according to its own statement fastest sports brand of the world put once again a lot of speed into its integrated digital annual report 2022. Its title: FOREVER.FASTER. For 3st that meant: No standstill. Everything is moving – that is also true for the design high in contrast.
The PUMA brand ambassadors – top athletes, fashions stars, and other artists – convey the message of a young generation that wants to be faster all the time.
Concerning the design, the report showcases a lot of speed from the very beginning. Duplex effects, fast video cuts, overlapping, people, typography – dynamics wherever you scroll to.
Two special colors for visual effects: the energetic orange and the vibrant violet.
Questions about the project?
Rohwa Jung