TUI Group Online-Reporting
Wanderlust at its best
28 million customers a year – and every single one of them gets customized vacation experiences. How does that fit together? The magazine and annual report use varied and authentic formats to tell the story of how the TUI Group is increasingly developing into a platform company. And almost as a side effect, the varied and visually stunning design awakens a real wanderlust.
A picture series becomes a short vacation: The photographs reach beyond screen and page boundaries, symbolizing the seamless transitions between digital and analog worlds of experience. Strategy translated visually.
How big is the influence of travel companies on global plastic emissions? Why are club and individual vacations not mutually exclusive? And how can a small start-up change the culture of a global corporation? As diverse as the contributions ...
... as individual as their design: delicate line drawings meet generous photographs and detailed collages. "moments", the magazine accompanying the report, is an exciting read - for everyone.
Questions about the project?
Rohwa Jung
