FPS Branding
Fascination. Focus. Future.
Fascination. Focus. Future.
FPS is one of the leading independent commercial law firms in Germany. In Berlin, Frankfurt, Düsseldorf, Hamburg and Munich, the firm serves its clients in all corporate legal matters. A new branding represents the brand boldly, energetically and with a future vector.
The concise and colorful design positions FPS as an innovative and personal brand with a diverse focus and thus clearly distinguishes itself from the classic image of a lawyer.
Competence, character and personality: expressive portraits focus on personal advice.
The employer branding concept "Future Tracks" emphasizes the attractiveness of the employer and attracts new talent.
The clear, modular design system is easy to use and enables a consistent appearance, both on the website and on social media.
With content, film productions and reports, we tell stories that embody the values and spirit of FPS and can be used in multimedia. The client stories make it clear just how wide-ranging FPS's remit is.
Questions about the project?
Rohwa Jung
