Driving the next Era
The interactive Annual Report clearly shows how the BMW Group acts across all divisions and brands with vision, technological expertise and strong implementation skills.
The multimedia report becomes part of the brand promise.
Powerful photos, moving images and hotspot modules make it easy to experience information. Vertical and horizontal scrollytelling guides you through four stories. They tell the story of the company's transformation, linking future topics with the present and drawing on the current product portfolio of all brands.
Users can select their preferred colour profile themselves using the light/dark button. As in the vehicle, the design concept of the digital report is also centred on people.
The 3D model of the BMW VISION NEUE KLASSE offers an exciting insight into the Vision vehicle. Thanks to the augmented reality function, the interior and exterior can be experienced up close within your own environment.
Questions about the project?
