Digital immersion
Digital, electric and circular: these key themes form the basis of the BMW Group Report 2022. Under the motto "Next Level Mobility", the company shows that it is realising its mobility vision and consistently pursuing its path. Concept and design were developed by 3st.
Visitors are immersed in the content with a completely new digital user experience. On the homepage, they can decide whether they want to go straight to the report or embark on an experience journey. In the latter, a fast-paced tunnel ride takes them from one topic to the next with each scroll.
The dynamic continues in the stories. Horizontal and vertical moving elements, video content or additional audio formats: Special highlights have been developed for each theme to emphasise the key messages.
The five stories in the image section continue the main theme. They tell the story of how the BMW Group is taking mobility to the next level - in the areas of electrification, production, digitalisation and sustainability.
All topics come together in the lead interview with the BMW Group's development and production board members. All the other stories can be accessed from there. They talk about the current e-offensive, provide insights into the new iFactory production concept and shed light on the BMW Group's sustainability activities.
A special highlight: the story of the BMW i Vision Dee concept car. We let the concept car speak for itself - after all, who could give a better preview of the completely new user experience that the NEW CLASS will offer from 2025? One thing is clear: the joy of driving will also reach a new level.
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