BBBank Campaign
In the centre of life
BBBank is a modern retail bank and, with around 500,000 members, is one of the largest cooperative banks in Germany. With the aim of making the brand better known among young target groups, an image campaign based purely on moving images was created, which was specially designed for distribution via digital and social media.
The campaign places its potential customers and their living environments at the centre and links these with its own values and attitude. A super symbol - the iconic B - links the brand, the claim ‘Better Banking’ and the key themes of simplicity, sustainability and community.
The lead leads to a microsite that summarises and deepens the campaign content and links it to specific offers and products.
Questions about the project?
Isabel Rode
